Long Live Harry Potter!
How does a brand like Harry Potter plan to stay alive after the last 2 movies are released and the story ends forever? That is the same question the executives at Warner Brothers are asking. They have enlisted the help of some creative minds (Vani) and technology experts to brainstorm how to keep the dark haired, glasses wearing, boy who lived under the stairs in the minds, libraries and silver screens of their audience for generations to come. Vani helped create a pitch and delivered concepts for sustainable marketing to Warner Brothers earlier this year. The images shown below are purely concepts, but keep your fingers crossed and hopefully some of them will be developed in the future!
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